Give your money intention

When you work hard for your money, sacrificed for it, worried about it and perhaps lived through periods where there wasn’t much spare, your instinct is often to protect it. To keep it safe. To avoid making a wrong move. That is completely understandable, but sometimes money that is overprotected becomes money that underperforms.

Many people choose to keep large amounts in cash because cash feels reassuring. It doesn’t fluctuate daily. It doesn’t create headlines. It feels stable in a way investing might not, but cash has a problem: over time, it quietly loses ground. Inflation gradually reduces what cash can buy, meaning money left sitting without purpose may slowly lose value in real terms. What feels like the ‘safe’ option can sometimes do the most damage over the long term.

Investing is emotionally harder because it asks people to tolerate movement. Markets rise and fall, headlines create uncertainty, and it requires long-term thinking in a world that constantly encourages short-term reactions. That is not easy, but not every pound should be invested. Cash still matters and emergency reserves matter. The right balance will always depend on your goals, timescale and attitude to risk.

The key question is not ‘cash or investing?’ – it’s whether your money has intention. Money without a purpose can become ‘dead money’ – cash sitting idle, earning little, doing very little to support your future. Living money, by contrast, is money with a job. It may provide security, growth, flexibility or future opportunities. It works alongside your wider life goals rather than simply sitting still.

Research¹ has found that 30% of UK adults say they lack the knowledge, confidence or time to invest, highlighting a significant confidence gap. The concern is particularly strong among working-age adults aged 30 to 44. Yet avoiding investing altogether can come at a cost to long-term wealth and future financial resilience.

Conversations around investing are important. The recent government-backed ‘Take the next step’ campaign aims to raise awareness of the role investing can play in improving long-term financial wellbeing and supporting future prosperity.

You do not need to become an investment expert overnight. You simply need to consider your options. For many people, that begins with a conversation. We can help turn uncertainty into a plan and help your money work with purpose to support your long-term future.

¹Rathbones 2026

The value of investments can go down as well as up and you may not get back the full amount you invested. The past is not a guide to future performance and past performance may not necessarily be repeated.